Ticker Information
Ticker
GOOGLCompany Name
ALPHABET INCSector
Communication ServicesIndustry
Internet Content & InformationExchange
NASDAQ39.63%Cost of Revenue Margin
VS
Market
61
Sector
64
Industry
49
History
88
$ 380.34Close
$ 165.19 - $ 402.6252-Week Range
ALPHABET INC - Cost of Revenue Margin Chart Analysis (TTM)
Date Range
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GOOGL - Cost of Revenue Margin Historical Data
| Date | Cost of Revenue | Revenues | Cost of Revenue Margin |
|---|---|---|---|
| 2026-03-31 | $ 167.45B | $ 422.5B | 39.63% |
| 2025-12-31 | $ 162.53B | $ 402.84B | 40.35% |
| 2025-09-30 | $ 157.38B | $ 385.48B | 40.83% |
| 2025-06-30 | $ 152.49B | $ 371.4B | 41.06% |
| 2025-03-31 | $ 148.96B | $ 359.71B | 41.41% |
| 2024-12-31 | $ 146.31B | $ 350.02B | 41.8% |
| 2024-09-30 | $ 143.27B | $ 339.86B | 42.16% |
| 2024-06-30 | $ 140.02B | $ 328.28B | 42.65% |
| 2024-03-31 | $ 136.43B | $ 318.15B | 42.88% |
| 2023-12-31 | $ 133.33B | $ 307.39B | 43.37% |
Key Performance Insights, Last 5 Years
- ✓ ALPHABET INC's latest trailing twelve months (TTM) COGS % stands at 39.63%.
- ✓ Over the past 5 years, ALPHABET INC's average COGS % has been 42.76%.
- ✓ The median COGS % for ALPHABET INC during this period was 43.07%
- ✓ ALPHABET INC reached its highest COGS % over the past 5 years at 44.7%.
- ✓ The lowest COGS % recorded by ALPHABET INC in the same timeframe 39.63%
ALPHABET INC's COGS % vs. competitors
We picked the following companies as peers based on multiple factors, including sector, industry, market capitalization and revenue
COGS % Benchmarks
| Company | COGS % |
|---|---|
| META : META PLATFORMS INC | 18.06% |
| DASH : DOORDASH INC | 49.11% |
| TWLO : TWILIO INC | 51.31% |
| SNAP : SNAP INC | 44.21% |
| PINS : PINTEREST INC | 20.14% |
| RDDT : REDDIT INC | 8.63% |
| NIQ : NIQ GLOBAL INTELLIGENCE PLC | 44.28% |
| MTCH : MATCH GROUP INC | 26.2% |
| ZG : ZILLOW GROUP INC | 26.66% |
| IAC : IAC INC | 34.03% |
Similar metrics to COGS %:
- Cost of Revenue - [Income Statement] The cost of revenue is the total amount paid to produce and sell a product or service and can be found in the income statement.
- Revenues - [Income Statement] The sum of revenue generated from all sold goods and rendered services.
- Interest Expense Margin - [Calculation] The company’s interest expenses [IntExp] expressed as a percentage of [Revenue].
- Operating Cash Flow Margin - [Calculation] The company's operating cash flow [NCFO] expressed as a percentage of [Revenue].
- Stock Based Compensation Margin - [Calculation] The company’s stock-based compensation [SbComp] expressed as a percentage of [Revenue].
Definition of Cost of Revenue Margin
[Calculation] The Cost of Revenue [CoR] expressed as a percentage of [Revenue]. Also named Cost Revenue Ratio.
COGS / Revenues
(=) COGS %COGS % for ALPHABET INC is calculated as follows:
COGS [ $ 167.45B ] / Revenues [ $ 422.5B ]
(=) COGS % [ 39.63% ] GOOGL - Cost of Revenue Margin, Last 5 years
39.63%
Minimum
Mar 31, 2026
44.7%
Maximum
Mar 31, 2023
42.76%
Average
43.07%
Median
COGS % Benchmark AnalysisMarket
The chart above depicts the distribution of COGS % for companies in the Total Stock Market. The average COGS % of the companies is 47.12% with a standard deviation of 31.11%.
The following table provides additional summary stats:
COGS % in the Market:
| filtered constituents | 3.76K |
|---|---|
| min | -34.44% |
| max | 162.62% |
| average | 47.12% |
| median | 50.94% |
| std | 31.11% |